What Happened To Kentucky Fried Chicken?
Heres the gross KFC video:
Here's the gross KFC video:
A screenshot of the food being repackaged to be served the next day.A disturbing video of KFC employees slopping day-old green beans, mac-and-cheese, and fried chicken from 2013 is once again going viral.
And, it reveals something important about the chain.
In the video, workers take green beans and mac-and-cheese out of cartons and plop them into containers to be served to customers the next day. Chicken which had been left out since the afternoon was also packed up to be served the next day, after nearly 24 hours sitting out.
"Look at these old green beans," the worker says. "These green beans have been there three to four days."
While the video paints a grim picture of KFC, a spokesperson for the chain told Business Insider it is an "isolated restaurant and it does not accurately represent our company food handling procedures, policies or values."
However, the video does highlight some major changes the company has made over the last few years to improve its reputation.
In 2013, when the video was filmed, the chicken chain was in a dark place.
KFC has tried to turn over a new leaf, with new regionally-inspired dishes like the Georgia Gold chicken.
"In the birthplace of this brand, KFC hasn't done well in decades," KFC's then-chief marketing officer, Kevin Hochman, told Business Insider in 2019. From 2002 to 2019, KFC went from 5,472 locations in the US to 4,270.
In April 2019, KFC launched a "Re-Colonelization" program, which included a national employee retraining and a new satisfaction guarantee. Executives said that customers had complained that food "didn't taste the same," and many Americans simply didn't trust the chain's quality.
"You can't just pivot from Double Downs to 'We make fried chicken in the back of the house' overnight," Hochman, who is now the president of KFC, said at the time.
KFC brought back Colonel Sanders in marketing two years ago.
"While Recolonelization was not related to this incident, it included investing more than 100,000 hours in team member training and recertification of our cooks, going back to the Colonel's values on how we prepare and serve food to our guests, and most importantly, inviting America back into our restaurants for a new experience," a KFC spokesperson told Business Insider.
The Re-Colonization employee training, coupled with a successful Colonel Sanders-centric ad campaign, has paid off for KFC.
In August, parent company Yum reported that same-store sales increased 3% in the most recent quarter, with CEO Greg Creed calling the brand a "global powerhouse" achieving things "no one would have believed possible three years ago."
So, the viral KFC video is an important one for the chain. However, it's important not to dissuade customers from eating at a disgusting restaurant, but because it showed how much the chain needed to improve — and how KFC has reacted.
Video: Here’s What’s Inside KFC Gravy
But Boris Johnson probably wont become leader
Brush Your Teeth, Prevent STDs
Whenever I Wear This 10 T-Shirt Someone Compliments Me
How to Plan a Move
20 Outfit Ideas to Wear Black Pants with Brown Shoes for Men
Massage Therapy and its Surprising Benefits
Ivy Park Fall 2019 Collection Celebrates Diverse Beauty
I maglioni dellautunno inverno 2019 sono cropped e qui trovi 5 modi per abbinarli e non sbagliare un look
10 Easy Summer Beauty Secrets to Steal fromCelebrities
Mamma Mia movie puts Greece on map
Celebrity Hairstyles: Emma Stone Hairstyles